Connecting tourism and the agro-food sector: the Greek Breakfast initiative and the case of Santorini [Final paper to be submitted to an international journal]

Abstract

Tourism and the agro-food sector are multi-facedly linked; strengthening their linkages at the local scale via a number of policies has always been pivotal for both the industry and local development. This paper examines the “Greek Breakfast” project as a concrete policy initiative in Greece that is about incorporating local produces in the breakfast menu of hotels. It does so through literature review and field work qualitative data, focusing in the case of Santorini island as an example. The empirical findings highlight the importance of contextual factors in explaining the relative success of the project